Jazzy Frank
Digital Designer
Creative + Experience

I design for digital. Not just on it.

My roots are in digital creative and responsive design. I think beyond the individual asset to understand how the whole experience comes together.

From visual storytelling and page flow to responsive behavior, systems and content management system (CMS) implementation, I care about how creative actually works once it leaves the design file.

See selected work ↓
Desktop web Patio and Outdoor Living digital experience on desktop web
Mobile web Patio and Outdoor Living digital experience on mobile web
App Patio and Garden digital experience in the mobile app
01
Story
Content + hierarchy
02
Compose
Page flow + structure
03
Design
Visual experience
04
Adapt
Responsive + cross-platform
05
Build
CMS + implementation
Figma component library Figma component library showing reusable digital experience patterns
CMS view Content management system authoring view for a live digital experience
Selected work

Full experiences, systems and digital problems worth solving.

Project / 01 FY26 Holiday Campaign Campaign Design System

Designing the system behind a high-volume holiday campaign.

Rather than treating 100+ digital assets as individual executions, we built a flexible campaign design system that could carry one recognizable holiday experience across changing promotions, placements and responsive surfaces.

Challenge Create enough structure to efficiently scale a high-volume campaign without making every execution feel identical.
My focus Campaign design system / digital experience / responsive execution / scalable creative logic
Digital layer Page architecture / reusable patterns / responsive surfaces / content management system (CMS) implementation
Explore the case study ↗
Experience preview / 01 Campaign scale + responsive execution
FY26 Holiday campaign creative evolving across Early Black Friday, Black Friday, Cyber Monday and gifting phases
Campaign evolution
Black Friday digital experience on desktop web
Desktop web
Black Friday digital experience on mobile web
Mobile web
Black Friday digital experience in the mobile app
App
100+ Digital assets
+24% Year over year
$90.6M Digital demand
Project / 02 From Figma to Live Systems + Implementation

Designing the system around the design.

Digital creative doesn't stop when the Figma file is finished. I took ownership of specific gaps across production, handoff and implementation — connecting naming standards, release workflows, CMS component governance, reusable structures and automation into a more predictable system.

Challenge Make the path from finished creative to live experience easier to build, hand off, retrieve and repeat.
My focus Systems thinking / CMS governance / production workflows / automation
Digital layer Figma / responsive production / DAM + release / Bloomreach / implementation
Explore the case study ↗
Systems preview / 02 Creative → Production → Live
One connected lifecycle
The work doesn't end at export.

What happens downstream changes how I design upstream — so I look for the structure connecting the tools, teams and decisions in between.

01 Design Figma + intent
02 Structure Components + rules
03 Produce Assets + naming
04 Release DAM + handoff
05 Implement CMS + governance
06 Live Web + app
Beyond the asset

Good digital creative has to make sense as part of something bigger.

01 Flow I think about what comes before and after a piece of creative and how the page builds a story as someone moves through it.
02 Responsive behavior Desktop, mobile web and app are different experiences, not simply different sizes of the same composition.
03 Systems When work needs to scale, I look for the repeatable structure underneath it without designing the personality out.
04 CMS reality I stay close to implementation so the experience that ships reflects the intent — and I look for opportunities to push what our tools can support.
Currently exploring

Where should designers stop doing things manually?

I’m currently working with creative and product leadership to explore where AI and automation can improve our design process.

Knowing the manual workflows deeply gives me a useful perspective: I can see where automation creates real leverage, where the process itself needs rethinking, and where human creative judgment still matters.

About

I tend to follow the work past the edge of the design file.

I’m a digital designer with deep roots in visual creative and responsive design.

Curiosity has pulled me further into experience thinking, content structure, systems, CMS implementation and the technical decisions that shape how digital creative actually reaches a customer.

Jazzy Frank
Digital designer · systems thinker
Senior Digital Designer Current role
6 Years Industry experience
Results-Driven Creative + systems thinking
Digital Creative + Experience Design → implementation

My background sits between creative, digital experience and implementation. I like understanding not only what something should look like, but how the structure behind it helps the experience work at scale.

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